Chanel Flap Bag

St. Laurent Sac du Jour

What is it about gorgeous bags that gives us all of the feels? There are so many reasons! Since last week was The Joy of J Bag Crush Week, I want to talk about the significance and evolution of the handbag. 

1) For the modern woman, handbags have become the ultimate companion. People say if you wanna know who a       woman is, check inside her purse.  The contents could reveal a lipstick obsession or a love of hot sauce. Functional pockets really haven’t been a thing for a while and the handbag has become the quintessential keeper of secrets- hiding all of our personal items-medicines, cosmetics, vulnerabilities and items we can’t live without. There is an intimate connection to this accessory that plays the role of safekeeper.

Fendi Bucket Bag

Sonia Rykiel Copain

Fendi Peekaboo

2) Our handbags have become our essential statement piece. Our handbags have become a symbol of power. They can transform into our armor giving us strength in the boardroom or highlight our personalities or beauty as it accents  our outfits. The handbag becomes an extension of who we are. 

3) An intangible, ineffable bond is formed with our handbags. Looking over all of the bags from this past week, I’m sure you’ve felt a bag pull at your heartstrings, just as we have. It’s like being a kid in a candy shop.

Calvin Klein Tote

Dolce & Gabbana Lucia

The right bag is a key to the freedom of self expression. It doesn’t matter what size you are. The right handbag will bring the best out in you. You don’t even have to pick the bag, the bag will pick you.                                                             

Givenchy Antigona

Spring is here and tax season has just ended. It is a time for rebirth and new beginnings and usually the time when you get that tax refund check.

Fendi Peekaboo

Fendi Bucket Bag

Instead of spending that extra money on something trendy that will go out of style, we recommend investing it in something of quality that will last and always be by your side. With Mother's Day on the horizon, a luxurious hand bag is the perfect way to say, "I love you, mom." 

A handbag will be your most important accessory which you’ll wear every day. A quality bag will last and be there for you, represent you well and bring you joy. ❤️

Share the Joy. Join the Movement.